App Store Optimization
Mobile devices redefined the software industry, and apps are the new way to reach customers.
App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
Search is one of the most powerful sources of downloads. Whether for large apps, with millions of downloads, or for new apps looking for their first downloads, the strategies of App Store Optimization is a process that adds a lot of value and can be applied alongside other mobile marketing techniques, and it is also one of the approaches with the best return on investment.
In a store, the products that lie ahead in the best positions in the rankings are likely to be more viewed and bought. Likewise, mobile apps in the best positions within the app categories will also be most viewed and downloaded.Besides categories, the user can use the search tools of the app stores to find what they want. ASO also aims to optimize the ranking of the most relevant keywords to your app so that it is found more often in terms that really matter and you get more organic downloads.