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The world today is looking for professionals with certification to handle their digital marketing activities. Citimedia, certifications are awarded to individuals who have gone through the training programs completely and have handled live projects of clients/prospects and proved their prowess through online tests.

1.Social media experts:

A social media expert is well aware of how to achieve marketing goals through social media channels and how to write a great message which can convince customers on social media.

Social media can improve and work for any business and is something that every business should integrate into their marketing plan. When combined with conventional advertising, businesses have the potential to reach out to a wider audience, delivering the most effective campaign results.

Social Media Expert's role to come up with ways that a company can integrate social media with their marketing strategy. This involves analyzing your brand, doing research to define its fit in the marketplace and then presenting ideas on how to develop the most effective promotional campaign. It is up to the expert to show the client how they intend to reach out to as many people as possible by covering several KPIs (key performance indicators).

2.Digital Marketing Specialist:

Digital Marketing specialist expert will be responsible for designing and executing marketing campaigns. After campaigns have been launched, extract and analyze data across multiple channels. The Digital Marketing Specialist is responsible for Planning, Development, and Execution of national digital programs and campaigns, including online advertising, website strategy, and deliverables. Interfacing with marketing communication functions, as well as PR, events, retail and business product marketing teams.

The digital marketing specialist role is to increase brand awareness, promote company products or services and to drive prospects to conversions. Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms.

Digital marketing specialists work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. They are adept at evaluating the needs of the consumer market and will understand how and where to acquire knowledge about consumer trends and demands.

Digital marketing specialists are responsible for developing the strategy used in marketing a company's product online. This is done by putting together various online promotions and e-mailing campaigns to get their company's message out, and also by performing consumer research to discover other ways of reaching customers by way of the internet.

3. Citimedia Certified Creative Designer:

The Certified Creative Designer will develop creative and practical skills and be equipping the candidates to work as an individual designer or collaboratively as a member of a team. Introduce the concepts on Visual Designing using multimedia elements like Text, Images, and creative content with the special emphasis on illustration and layout and optimization of content for printing, vector tools, image editing etc.

Creative Designers include creating presentation boards for merchandised group collections and creating multiple ad campaigns and full spreads for popular magazines.

The role of the Creative Designer is incredibly varied and is to be able to come up with effective creative ideas quickly in response to a piece of news that day. Additionally, they'll need to be able to help support the team with designing and artworking across DM, email, social and landing pages. Creative Designer will be able to retouch imagery, design and artwork all visuals whether that it be for social, banners, emails or digital assets.