Instagram is a social networking app made for sharing photos and videos from a smartphone. Instagram isn’t just used to post selfies. It’s becoming an assist for brands to reach more visitors. Businesses have been flocking to Instagram in droves. In response, Instagram started to enrich the business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.

Instagram as a duo offers brands a unique opportunity for promotion which is in a creative way to showcase the use of your company’s products and services. Brands can share unique branded experiences, highlight brand advocates, co-create content with audiences, preview products, highlight a specific cause, extend the brand’s persona via video, preview upcoming events by adding visual context, share important news, drive promotional awareness, leverage Instagram video for promotion and create videos that show fan appreciation.

Use Instagram to give your followers a first look at our sneak preview of an event, a product or news feature.