Marketing a business on LinkedIn is inexpensive (setting up a profile is free) and effective. Adding LinkedIn to your marketing strategy can help you expand your network, find clients/customers and create a professional image for you and your business.
LinkedIn's search features allow others who are looking for what you offer to find you. Your LinkedIn business connections can associate with people and businesses, you might not otherwise be able to reach. As a networking resource like Linkedin can lead to publicity, more work, and other great business growing advantages.
Paid advertising on LinkedIn is still a relative bargain and can get your business in front of your market quickly. You can get the attention of potential clients, customers, joint-venture partners, and influencers. The more time and effort you put into your LinkedIn marketing efforts, the bigger the rewards.