Online Reputation Management
Online Reputation Management is the method of determining, monitoring and modeling discussions about your brand on the Web. It deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc.
In fact, not just Forbes, but many other reputed Business Magazines around the world agree that maintaining a clean & credible online image is highly important for all businesses today.
The following industry statistics will help you understand why online reputation management is essential for your business.
- 85% of consumers use the Internet for research before making a purchasing decision
- 88% of consumers trust online reviews and make decisions based on that.
- 83% of companies will be at a risk of falling prey to negative publicity and scams.